Martina has a consolidated sales and communication background supported by 8 years of professional experience in the BNP Paribas Group. Starting as manager in Arval Service Lease Italy, Martina then joined BNP Paribas Cardif on 2018 as R&D Specialist in the Marketing department.
Readily involved in some of the most important Open Innovation initiatives, Martina managed the preparation and launch of the 5th edition of Cardif [email protected], the international Call4Ideas contest driven by the Company to scout and assess startups. She is also contributing to InsuranceUp (www.insuranceup.it), the online magazine dedicated to insurtech innovation promoted by BNP Paribas Cardif, developing and maintaining network of relationships within the BNP Paribas Group Innovation community and with external stakeholders active in the field of Innovation (e.g. accelerators, associations, venture capital funds).
Martina holds a degree in Management of Innovation, at LUISS Guido Carli University of Rome (Italy) with a thesis research project in Systemic Innovation at the RSM Erasmus University of Rotterdam (The Netherlands).