Simone Macelloni

Head of Marketing R&D, BNP Paribas Cardif

Simone worked for over 10 years in IT consultancy at IBM and has joined BNP Paribas Cardif in 2010 first as manager of international projects and then as responsible of an international Shared Service Center dedicated to Southern European countries. In 2013 Simone has looked after the launch on the Italian market of [email protected], the first telematics home insurance in Europe, to become in 2014 Head of Marketing R&D with the responsibility of coordinating the internal R&D lab in order to develop and foster product and technology innovation of the company. During the same year he has looked after the launch of [email protected], the international call 4 ideas contest for startups, which in 2018 has reached its 5th edition while in 2015 he has contributed to the launch of InsuranceUp, the platform dedicated to insurtech innovation promoted by BNP Paribas Cardif. 

Simone holds an IT Engineering degree at University of Genoa (Italy) and an MBA at Henley Management College (UK).